Top 9 Lego Store Interview Questions & Answers (2024)


LEGO is a household name worldwide, bringing joy to millions through its innovative and engaging toy sets. With their flagship store located in the heart of New York City, LEGO continues to inspire creativity across all ages. Not just limited to children, LEGO has captured the hearts of adults too, making it a brand that truly transcends age boundaries. For those with an aptitude for design, a passion for education, and a desire to ignite imagination, LEGO offers an array of opportunities.

With close to 100 stores in North America and an active online presence, LEGO constantly seeks talented individuals to fill various roles within the company. Whether it’s Retail Associates facilitating memorable in-store experiences, or Designers creating the next big LEGO set, the company thrives on the diverse skills and passions of its employees.

Common LEGO Store Job Interview Questions

Based on detailed research and real-world interviewee experiences, we've compiled some of the top questions frequently asked during a LEGO job interview.

Background and Experience Interview Questions

  1. What initially attracted you to LEGO, and how do you believe your background aligns with our mission?
  2. Can you describe a project or situation where you used creativity to solve a problem?
  3. How has your previous experience prepared you for a role at LEGO?

Role-Specific Skills Interview Questions

  1. As a Retail Associate, how would you enhance the customer's shopping experience in our store?
  2. Describe a time when you had to explain complex information (like assembling a complicated LEGO set) in a simple way.
  3. In your opinion, what makes a LEGO set engaging and fun?

Personality and Character Fit Interview Questions

  1. LEGO promotes collaboration and team spirit. Can you share an instance from your past where working as part of a team led to success?
  2. How would you handle a situation where a child or parent is upset with a product or service we offer?
  3. LEGO is about fostering imagination and creativity. How do you incorporate these values into your everyday life?

These questions provide insight into the candidate's knowledge about LEGO, their skills pertinent to the role, and whether they embody the values central to LEGO's mission. The following sections will guide you on how best to answer these questions in your LEGO job interview.

Question: What initially attracted you to LEGO, and how do you believe your background aligns with our mission?

This question is designed to understand your motivation behind applying for a job at LEGO. It also seeks to gauge your understanding of the company's mission and values. Your response should demonstrate both an emotional connection to the brand and a clear alignment with their mission.

Example Answer 1: "As a child, LEGO was my creative outlet—every set was a new adventure. Later, as an educator, I saw its potential in developing problem-solving skills in kids. My background in education makes me passionate about LEGO's mission to inspire and develop the builders of tomorrow."

Example Answer 2: "I've always admired LEGO's commitment to quality and sustainable practices. My experience in environmental sustainability aligns perfectly with LEGO's goal to have zero waste in operations by 2025, making this opportunity a natural fit for me."

The first example answer connects personal experiences and professional expertise to LEGO's mission. Mentioning childhood interactions with LEGO shows a long-standing relationship with the brand, while bringing up a career in education emphasizes your skills are directly tied to LEGO's educational goals.

The second answer draws attention to the candidate's knowledge about LEGO's sustainability commitments—it shows that the candidate has done thorough research and is serious about contributing to these goals. This kind of targeted alignment between a candidate’s background and the company's mission can make a compelling case for why they're a good fit for the company.

Question: Can you describe a project or situation where you used creativity to solve a problem?

LEGO thrives on creativity and problem-solving, so this question aims to uncover evidence of these qualities in your past experience. Showcase a scenario where you demonstrated these skills, and don't forget to highlight the outcome.

Example Answer 1: "In my previous role, we faced a major issue with inventory management. I proposed a creative solution of using a color-coding system, much like a LEGO set instruction, for easier identification and categorization. The result was a 30% reduction in time spent on inventory checks."

Example Answer 2: "As an educator, I found that conventional teaching methods weren't always effective. To engage my students, I incorporated LEGO sets into my lesson plans. This hands-on approach significantly improved comprehension and participation levels."

In the first answer, the candidate not only provides a problem-solving example but also relates it back to LEGO by mentioning a 'LEGO set instruction'. It shows innovative thinking and the ability to draw inspiration from everyday items.

The second response is distinct because it demonstrates creativity within the context of education, which aligns with LEGO's mission of inspiring children. By showing how LEGO was used as a tool for education, it reinforces the candidate’s acknowledgement of the brand’s value in this area.

Question: How has your previous experience prepared you for a role at LEGO?

This question seeks to understand how your past skills and experiences have equipped you to succeed at LEGO. Highlight relevant skills and specific achievements that would make you a valuable addition to the LEGO team.

Example Answer 1: "Having worked in retail for several years, I've learned to provide excellent customer service, manage inventory, and work effectively in a team—all skills that are applicable to a Retail Associate role at LEGO. Additionally, my love for the brand will allow me to authentically engage with customers."

Example Answer 2: "As a product designer, I've developed a keen eye for design and detail, and a strong understanding of user needs—skills that I believe are crucial for designing engaging and fun-filled LEGO sets."

The first example speaks directly to the job role of a Retail Associate, demonstrating that the candidate possesses necessary skills drawn from prior retail experience. Mentioning their love for the brand shows enthusiasm and a connection with LEGO, which could translate into better customer engagement.

The second response highlights relevant design skills that can be applied to creating LEGO sets. It shows an understanding of user-centered design principles, which is essential in designing toy sets that cater to the diverse needs of LEGO's consumer base.

Question: As a Retail Associate, how would you enhance the customer's shopping experience in our store?

The aim of this question is to understand your customer service skills and how you would elevate the shopping experience at LEGO. It's important to consider aspects like product knowledge, communication skills, and enthusiasm for the brand when formulating your response.

Example Answer 1: "I believe the magic of LEGO lies within its potential to spark creativity. I would share my personal experiences with different sets and engage with customers on a deeper level by understanding their interests. This way, I can guide them towards products that not only suit them but also open up new possibilities."

Example Answer 2: "As a Retail Associate, I'd focus on creating an immersive, fun-filled environment. This includes regularly reorganizing displays to showcase new and popular sets, demonstrating how different sets can be combined for added fun, and ensuring every customer leaves with a smile and excitement about their purchase."

The first example answer shows a personalized approach, with the candidate intending to use their own experiences to connect with customers. The emphasis on understanding customer interests demonstrates empathy and an ability to deliver tailored service—an essential quality in retail.

The second response highlights a proactive approach to enhancing the shopping experience. By focusing on visual merchandising and product demonstrations, the candidate shows their understanding of the importance of an engaging store environment. Plus, their attention to customer satisfaction signals a commitment to providing excellent service.

Question: Describe a time when you had to explain complex information (like assembling a complicated LEGO set) in a simple way.

With this question, interviewers want to gauge your ability to simplify complex information—a skill particularly relevant for roles involving interaction with customers or other team members. Think of instances where you’ve broken down complex concepts into more manageable or understandable parts.

Example Answer 1: "In my previous role, I often guided customers through setting up complex home appliances. I found that breaking down the process into small, manageable steps and using simple language made it easier for customers to grasp."

Example Answer 2: "As a tutor, explaining complex subjects in an understandable way was part of my daily job. I learned to use analogies related to everyday life or topics that interest the student. For example, while teaching physics, I often used LEGO blocks to explain principles of structures and forces."

The first response shows the candidate's experience in dealing with complex products. Mentioning specific techniques like breaking down processes into smaller steps highlights their methodical approach.

The second example provides a more relatable narrative by showing how the candidate used LEGO blocks to simplify complex physics concepts. This shows creativity and the ability to think on your feet—qualities highly valued at LEGO.

Question: In your opinion, what makes a LEGO set engaging and fun?

This question aims to explore your understanding of the LEGO brand and its product offerings. It's also testing whether you can identify and articulate what makes the product unique and engaging.

Example Answer 1: "An engaging LEGO set is one that stimulates imagination and creates a sense of achievement. It's not just about the end product, but the journey of building it. The best sets have a balance of complexity to challenge the builder and enough flexibility for personal customization."

Example Answer 2: "I believe that the fun in a LEGO set lies in its potential for storytelling. Sets inspired by movies, books, or real-life landmarks allow builders to recreate their favorite scenes or invent whole new narratives. It’s about bringing ideas to life and fostering creative expression."

In the first answer, the candidate highlights two key aspects—stimulating imagination and creating a sense of achievement. The emphasis on the building journey aligns with LEGO's mission to inspire and develop the builders of tomorrow.

The second example focuses on storytelling, another integral part of the LEGO experience. By emphasizing the ability to recreate or invent narratives, the candidate shows their understanding of the deeper appeal of LEGO sets—it’s not just about building structures, but also about sparking creativity and storytelling.

Question: LEGO promotes collaboration and team spirit. Can you share an instance from your past where working as part of a team led to success?

This question aims to assess your teamwork skills and how effectively you can collaborate with others, a crucial aspect for any role at LEGO where collective effort often leads to the best outcomes.

Example Answer 1: "During university, I worked on a group project designing a community playground. Differences in opinion initially slowed us down, but we decided to combine our ideas instead of choosing one. The result was a unique, inclusive design that won us an A grade."

Example Answer 2: "In my previous retail job, during a particularly busy holiday season, our team pulled together to manage the increased customer demand. We divided tasks based on our strengths and communicated actively to ensure smooth operations. As a result, we exceeded our sales target and maintained high customer satisfaction throughout the period."

Both answers reflect strong collaborative abilities and highlight successful outcomes due to effective teamwork. In the first example, the candidate shows their ability to navigate conflicts and find solutions that benefit everyone, aligning with LEGO's emphasis on creativity and collaboration. The second response demonstrates the candidate’s experience in a fast-paced retail environment, which might be directly applicable to many roles at LEGO.

Question: How would you handle a situation where a child or parent is upset with a product or service we offer?

This question seeks to understand your problem-solving skills and how you handle conflict, especially in sensitive situations involving children or their parents - an inevitable part of working for a company like LEGO.

Example Answer 1: "I'd first listen empathetically to their concerns. If it's a product issue, I'd explain potential solutions, like refund, exchange, or guiding them through a complicated assembly process. For service issues, I'd apologize and assure them we'll improve."

Example Answer 2: "Maintaining calm is vital. I'd empathize with their situation, understand the problem, and try to offer immediate solutions. If it's beyond my purview, I would involve my supervisor to ensure we provide the best possible resolution."

Both responses emphasize empathy, clear communication, and problem-solving—key skills when dealing with customer complaints. The first answer shows an understanding of different types of problems and potential solutions, demonstrating situational adaptability. The second response showcases the ability to stay calm in tense situations and a willingness to seek help when necessary, indicating maturity and team spirit.

Question: LEGO is about fostering imagination and creativity. How do you incorporate these values into your everyday life?

This question aims to see if you embody LEGO's core values of imagination and creativity. It helps the interviewer assess whether your character fits well within LEGO's culture.

Example Answer 1: "I love cooking and often experiment with unique recipes. This allows me to be creative and imaginative, turning an ordinary task into something fun and exciting."

Example Answer 2: "To foster creativity, I regularly engage in sketching and painting. This not only stimulates my imagination but also encourages a fresh perspective on everyday things."

Both answers show that creativity and imagination are part of the candidates' lives. The first candidate uses an everyday activity like cooking to express their creativity, showing an ability to find joy and novelty in mundane tasks—a valuable trait for a company that champions creativity. The second candidate directly engages in artistic activities to stimulate their imagination, suggesting they might bring a unique perspective to their role at LEGO.

Additional Tips for Preparing for a LEGO Interview

One approach to take when preparing for a LEGO interview is to consider the company's core values of imagination, creativity, fun, learning, care, and quality. Reflect on how these values align with your own and try to incorporate examples that demonstrate this alignment into your responses. You might want to share instances where you used creativity to solve problems or how you promote continuous learning in your personal or professional life.

It can be beneficial to have a solid understanding of LEGO's products and initiatives. This doesn't mean you need to memorize every single LEGO set ever made, but being familiar with their different product ranges, popular sets, and any recent innovations or sustainability efforts could provide talking points during your interview. It shows not only that you've done your research but also that you are genuinely interested in what LEGO does.

Lastly, don't forget to prepare questions to ask at the end of the interview. This is another opportunity to show your interest in the role and the company. Your questions could revolve around company culture, opportunities for growth, or even specifics about the job role you're applying for. Remember, an interview is a two-way process, and asking informed questions can indicate that you are discerning and proactive.

Building Your Success at the LEGO Interview

Throughout this guide, you've gained insight into some of the common questions asked during a LEGO interview and how to answer them effectively. You've seen how to weave LEGO's values of creativity, learning, and collaboration into your responses and understand the importance of demonstrating empathy and problem-solving skills.

Moreover, you've learned the relevance of showing genuine interest in LEGO's products and initiatives, which will help you stand out from other candidates. The additional tips provided give you extra tools to prepare adequately and present yourself confidently.

In summary, remember that authenticity is key. Share your real experiences, reflect upon how they align with LEGO's mission, and show your genuine interest in the brand. This approach will help you present yourself as a suitable candidate who can contribute positively to the LEGO team.